Wine and beer sampling at the farmers market

Wine and beer sampling at the farmers market »Play Video
RICHLAND, Wash. - The Richland Farmers Market is in full swing and one set of vendors are seeing more success than ever before.

Gordon Taylor has set up shop at the Richland Farmers Market for the last five years, the owner of DavenLore winery in Prosser tells me bottles are flying off his shelves.

"I've noticed that it has increased sales, more people are interested in trying our wine and then finding out where we are located to come up to the tasting room," said winemaker, Gordon Taylor.

In just the last week he says he has seen business jump by 20%
giving all the credit to a new state law allowing Gordon to sample his wine at the farmers market.

"Pulls them in a little bit and and normally we're tasting a wine that after they taste, they typically buy," said Taylor.

Each farmers market is allowed to have three wine or beer vendors, allowing only two samples per person with a sectioned-off wine or beer garden. Wine lovers like Sharon Jacobson like to know what she is buying without driving out to the wineries.

"I'd like to try that wine, well you have to take it home and taste it, the bottle looks different than it tastes, so it's much better to taste it before you purchase it," said Sharon Jacobson.

One of the biggest fears vendors like Gordon had, would be if people would have a drink so early in the morning, but he says he has not had a problem testing out his product.

"Sometimes they taste the wine and that's not really what they are looking for and that's fine," said Taylor.

"And if you really like a wine in the morning, that is the true taste you are tasting of that wine, you will like it anytime," said Jacobson.

Liking it means buying it and for owners like Gordon, he hope it drives people to his business.

"Coming to Prosser and coming to our winery and sampling the other wines," said Taylor.

The Pasco Farmers market also hosts wine and beer sampling, while the Southridge market does not.