It's called the "auto-sock." They were just approved for use this winter. Basically they're covers that give your tires resistance to snow and ice, but unlike snow tires, they don't beat up the highways.
Driver, Dean Broders explains, "Anything to decrease the deterioration of the highways... It's devastating what studs and chains will do to a highway. "
Auto-Socks range from eighty to one hundred dollars a pair. You can get them at most car dealerships.