The big signs along the highway, the quick ticking numbers and skinnier wallets. It's hard not to notice the rising gas prices.
One man getting gas tells KEPR, "Definitely taking a bite out of the pocketbook."
These days, there's not a lot we can do about it.
"Work, kids, everything else. We still gotta do what we gotta do, so we let off on other things and don't get to spend the money there," Waldon Gilmore explains.
Let's say you drive 10,000 miles a year, get 20 mpg, then you're buying about 500 gallons of gas every year. Last February, the average price for gas was $3.16. If you search around town now, you'll pay about $3.40. It's causing people to cut out the little things.
"Not eating out as much. Some of the new toys everyone wants," says Gilmore.
When stretched out over a year, this February's prices translate into an extra $120 out of your pocket compared to last February.
Money that spent elsewhere in 2011... That iPod your kid keeps asking for? Well, you're spending cash on gas instead.
Family pizza night might have to be pushed back $120 is about 24 Little Caesars pizzas. Gas money might have to replace some entertainment like 120 rentals from Redbox.
It's an idea that we might have to get used to for now. AAA expects the increase to continue over the next couple weeks.
"Anything $2.00, or $2.25 would be nice, but I don't think we'll ever see that again."
Certainly not if some analysts are right about 4 or even 5 dollar a gallon gas coming later this year.