Wine Blog Targets the "Untapped" Twenty to Thirty-Something Crowd

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By Lena Vargas

Summary

It's all about raising your glass, not your nose. A local blog is going after twenty and thirty-somethings to drink wine without being a wine snob.

Story Published: Jul 22, 2009 at 5:57 PM PST

Wine Blog Targets the "Untapped" Twenty to Thirty-Something Crowd
It's all about raising your glass, not your nose. A local blog is going after twenty and thirty-somethings to drink wine without being a wine snob.

Palatebomb.com launched this week from a group who thinks our local young professionals are an "untapped" market.

Steven Hartley is one of three owners.

"There's a kind of block and a little level of snobbery in wine right now. And so I think in that age range, people are a little apprehensive about trying wine because there's such a level of high class around it. We'd like to make it more accessible”
The young bloggers say they've gotten a good reception from the local wine industry. You can check out the website yourself at www.palatebomb.com