What's all the shame about?

What's all the shame about? »Play Video
TRI-CITIES, Wash. - It's hard to miss these signs around the Tri-Cities. From the mall in Kennewick, it's shame on Twigs. Clear out to Road 68 in Pasco, it's shame on Maverick. Down the road on Burden, shame on American Dental. Even on Queensgate in Richland, it's shame on Fujiyama Japanese Steakhouse.

Shame is everywhere.

Neighbors like Michael Lamberto said, "I don't understand what it's all about. They should probably let the public know what they're doing."

If you're like Michael, you maybe wondering, too. I'm told this is simply a peaceful demonstration, staged by the Pacific Northwest Regional Council of Carpenters. The union is quietly, but boldly, fighting for better pay and benefits for construction workers.

The union understands they're not always welcome and despite some violence breaking out at some of their protests, they are still committed to getting their message across.

Dave Rupe has been leading the fight for fair wages and benefits for decades. While it can take years to make progress and even get results, it's worth it to him. And says it should be worth it to you.

"This issue does effect the community as a whole because without a decent wage these carpenters do not have disposable income to but back into the local economy," he said.

Dave also adds that when his members don't get a decent salary they may end up on public assistance. Something we all pay for in the end.

The sign holders are out of work carpenters. They earn $50 for a 4 hour shift standing outside, shaming another spot. Hoping to contribute more time to their cause.

The union is really going after Steel Stud Structures and hoping the public embarrassment of their clients will cause a change.

Steel Stud is the contractor accused of not meeting area standards.